ATLANTA, Jan. 14, 2013 – The Coca-Cola Company is reinforcing its efforts to work together with American communities, business and government leaders to find meaningful solutions to the complex challenge of obesity.
A two-minute video, titled “Coming Together,” debuted last week on national cable news.
The video encourages everyone to be mindful that all calories count in managing your weight, including those in Coca-Cola products and in all foods and beverages. Its purpose is to highlight some of the specifics behind the Company’s ongoing commitment to deliver more beverage choices, including low- and no- calorie options, and to clearly communicate the calorie content of all its products.
A second spot, called “Be OK,” debuted on American Idol on Wednesday, Jan. 16. “Be OK” makes it perfectly clear right up front that a can of Coca-Cola has 140 calories. This spot also encourages people to have some fun burning those calories off.
“We are committed to bring people together to help fight obesity,” said Stuart Kronauge, General Manager, Sparkling Beverages, Coca-Cola North America. “This is about the health and happiness of everyone who buys our products and wants great-tasting beverages, choice and information.
The Coca- Cola Company has an important role in this fight. Together, with willing partners, we will succeed.”
In addition to the new advertising, Coca-Cola is already helping support and promote physical activity initiatives in local communities.
Coca-Cola Troops for Fitness: The Coca-Cola Foundation also will expand the program in key cities across the country in 2013. Launched in Chicago last fall, Coca-Cola Troops for Fitness taps returning military veterans to teach military-style fitness classes like calisthenics, sit-ups, push-ups, pull-ups and other fitness and nutritional techniques to families in communities most in need of wellness services.